UK luxury handbag maker Mulberry has said its full-year profits will "substantially" miss expectations, sending its shares down by a quarter. Pre-tax profits have been hit falling from £19m, compared with analysts' forecasts of about £27m.
Have these expensive handbags finally hit reality?
It's time to be honest here. I want you to look at your accessory budget, price some of the things you want to buy and answer the poll.
If Mulberry wants to get people like YOU buying much more regularly and getting new clutches what should they do in the next 6 months?
Prices are good - Mulberry is costed properly for their quality now. They should focus on even higher quality to pull ahead from any competition.
Lower Prices 10% - Mulberry is slightly overcosted now. It's not too bad and a small reductions would increase sales substantially.
Lower Prices 20% - Mulberry is moderatly overcosted now. It's pretty bad and it will take a notable change to turn things around.
Lower Prices 30% - Mulberry is severely overcosted now. Mulberry is killing itself with their prices and needs to act decisively to turn things around.
Remember to compare their costs to the competition that mosts interests you.
VOTE!