I don't mind the fliers, Riptides, Warhammer Monsters etc being in the £40-£50 range.
But basic infantry shouldn't be so pricey. I can get 40 Gripping Beast Vikings or 40 Warlord Games Celts or 40 Perry Minitatures War of the Roses for £20; that's a brilliant price. 20 Empire Freecompany for £20 is a good price - it's more than the historicals, but I like GW and they do come with lots of options. 10 Dark Elves for £20 is not a good price. 10 Witch Elves for £35 is just madness.
So yeah. They need to cut prices for infantry by around 50%.
(And stop the hardback codices - they're too pricey, they stopped me buying despite the fact that I have every codex since halfway through 2nd ed.)