This is from Wyrd's Chronicles (vol 5):
So if Wyrd, a minor 2 bit operation (by comparison to GW, not a reflection on the actual company) can drop prices while going to plastics, why can't GW?The initial Puppet Wars was a neat little game. It never exploded in popularity, but the people who played it tended to really like it. However, there were a few issues. The game contained all metal pieces, and metal is expensive, driving the base game up to $90. Also, the packaging was rather poor. The box was flimsy and there was very little information about the game on it. Once people opened the $90 mystery box, they tended to like the game, but this was a hard sell.
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When we were told that Puppet Wars would be re-released in plastic, we knew it was the perfect opportunity to fix these issues. Because the puppets would be in plastic, we were able to drop the price point to $75 and include 44 high quality miniatures in the core box. Additionally, we changed the packaging. The box is now 18.5” X 9.5” and is sturdy enough to hold all of the components long after you have purchased the game.