Well as the title says, what do you look at when you want to start a new army? Rules? Models? Fluff? or a combination maybe?
I'll kick things off, I will always narrow down the armies by the models first, when I've got it down to about 5, I then start to think about each army and how I can make it unique, this involves the army itself and the paint scheme, for example I've recently thrown up a thread on the army list section about a 2000 point Necron army I've decided to do. It's army list is unique to the usual other necron lists and I plan on giving it a unique paint scheme, so not the usual boring metal skeletons we see walking around the table so often!
So what about you guys then, how do you go about picking a new army?