Lord choices and points efficiency

[thecactusman17]

I am learning more and more about my army (Brettonia) and how it plays, and I am looking now to expand what I have to use Lord choices. This brings up an interesting question that I have: I see a lot of Lord options that cost what I can only describe as an utterly ridiculous number of points--Lizardmen sorcerers that cost 400+ points without even being named, 600 point models of charging death, etc. I can't cite the specific gear combinations but I'm wondering if these sort of point values are common on unnamed characters or if those are abberations? Right now, it would be downright difficult to get my heroes to 200 points, much less make them actually effective at that points cost...

I guess this is because I play an army in 40k (Sisters) that relies on the cost-efficiency of its HQ units (45 points, sans anything but the 2>4 faith points she brings to the table). It's hard to imagine that those points wouldn't crowd out a better unit (or several units!)