...If you haven't been driven away already that is.
I've been thinking about this after reading about GW's cease and desist letter to Board Game Geek, and reading the same indignant reactions events like this always generate, and I've been trying to work out what exactly GW would have to do to make me stop buying their products and playing their games. Frankly, aggressive IP protection isn't going to make me so mad that I abandon my hobby on moral grounds, and I've realized that very little would. That's right, I am having trouble coming up with any possible scenario that might drive me away from GW for any serious length of time.
I realized that I enjoy GW products for a complex web of reasons. I find them familiar and comforting because I've played since I was about 10. I remember the old days when it felt like GW products were created by gamers for the sole purpose of fun. I have seen the background grow into the huge and complex beast it is today, able to inspire nerds the world over into debates the equal of any Trek fan's. I really enjoy the creative aspect of painting and modeling. And, surprising as it may seem, I enjoy the flawed, vague game mechanics, because that's how it's always been and it makes for a relaxed game where I can leave the killer instinct and rules lawyering at home.
My other main love, even before GW, was D&D. With 4th edition D&D I abandoned the game completely. I read the book and it just . . . didn't feel like D&D any more. It was slick, and modern, and the mechanics felt like they simulated a video game RPG. I'm sure it's a great game, but it didn't give me that sense of connection to the first game of AD&D I played back in primary school. Why was there a Dragonman? Where was the Gnome Illusionist? Why had the Half-Orc turned into an emo anime dude with demon's blood? I haven't picked up a D20 since, but I still fondly read my old editions and *sniff* my Dragon magazines.
Now I think if GW rehashed 40k for example, and made the ruleset slick, and tight, and modern, and got rid of all the silly old things like the D6 base, I-Go-You-Go and the clunky AP mechanic I don't think I would want to play it anymore. Likewise if they changed the fluff so as to be unrecognizable.
Yet I WOULD still play - because I have armies of beautiful models I have collected, converted and painted. Even if I absolutely despised the rules and fluff, I would probably quit playing and buying books but keep buying Citadel minis just to paint. If the price of the minis got too high, I'd just buy the best ones :P I would always have the nostalgia of old GW and my shelf full of books to fall back on.
So basically, it seems to me that the only way I would stop buying GW/Citadel products completely is if the ceased to make them. Scary thought.
Internet moral outrage aside, is there anything really, honestly, that GW could do that would make you stop buying their stuff? If you have already stopped buying GW/Citadel products, like I have with D&D, please tell us why.