Didn't say Apple was amazing at PR. I just said they were better at it than GW. Which was my backhanded point. I mean, Apple's sued a Chinese noodle company over Trademark infringement. Why do you think I chose them as an example? They're notoriously litigious and yet...similar situation and they didn't sue. They tried criminal charges and that failed. Civil charges might have stuck because it's generally easier to convict in a civil trial, but they didn't pursue it.
Still, you're right. It's not a great example.