Not sure he said that, so much as a top down review of everything with regard to price point.
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Actually, you're combining a couple of things. He said they'd do a complete review of the lines, and separately he said that they'd look into new price points on upcoming releases but assured the investors that no prices (on existing items, we can assume) will be lowered (this, of course, meaning that the items already priced out of the range of reason won't be corrected, and will likely just end up being removed from the line eventually, when they might have sold plenty with a better price point... looking at those Witch Elves specifically, but things like Ork Mek Gunz are another grand example).