Age of Sigmar new Products July 11 2015

[Bigred]

Multiple retailers are reporting this week's (July 11th, 2015) products as:


WDW077-60 WHITE DWARF WEEKLY 77 (ENGLISH) White Dwarf 4
80-02-60 WARHAMMER: AGE OF SIGMAR BOOK (ENGLISH) Other Book 74
80-02-01 WARHAMMER: AGE OF SIGMAR BOOK (FRENCH) Other Book 74
96-10 STORMCAST ETERNALS LIBERATORS Plastic Box 50
96-15 STORMCAST ETERNALS LORD-CELESTANT Plastic Clam 33
65-10 AGE OF SIGMAR COMBAT GAUGE Hobby Product 33
65-12 STORMCAST ETERNALS DICE SHAKER Hobby Product 40
65-13 KHORNE BLOODBOUND DICE SHAKER Hobby Product 40
- WARHAMMER: AGE OF SIGMAR BOOK LIMITED ED Other Book 130

That last number in red is the price, but currency is unknown. It looks like US Dollars.

[Cap'nSmurfs]

It is indeed US$, having seen the spreadsheet.

[Austin Becht]

Wonder if this Liberators box will have the option for the bow-and-arrow, or just be 5 or 10 of the starter set guys (at which, at that price, why not buy another starter?) Also gonna be an interesting to see a Lord-Celestant on foot, and if its any different then the guy on the Dracoth.

[Tzeentch's Dark Agent]

https://pbs.twimg.com/media/CJEW4teWwAA9t_3.png

One would assume it is this guy.

[Asymmetrical Xeno]

Nice find! Damn that's beautiful.

[Austin Becht]

https://pbs.twimg.com/media/CJEW4teWwAA9t_3.png

One would assume it is this guy.

WOWZERS HE'S AMAZING! And that griffon pet is cute! And, one would assume, deadly.

He's also the first guy we've seen WITHOUT a hammer (for CQC), which is really interesting.

[Cap'nSmurfs]

There's pictures somewhere which have Eternals with greatswords, greataxes and the like, too.

[Asymmetrical Xeno]

I did post these before..

http://i196.photobucket.com/albums/aa207/embodiedscrew/SigmarineArchers_zpsnsqjaafs.jpg

[Clewz]

I did post these before..

http://i196.photobucket.com/albums/aa207/embodiedscrew/SigmarineArchers_zpsnsqjaafs.jpg

I'm liking the fact they're designing them with arrows now instead of an empty bow

- - - Updated - - -


https://pbs.twimg.com/media/CJEW4teWwAA9t_3.png

One would assume it is this guy.

He screams spellcaster to me

[Tzeentch's Dark Agent]

http://twitter.com/Lady_Atia/status/617367566525333504/photo/1

[Mr Mystery]

TDA - we no see picciepic!

[Tzeentch's Dark Agent]

http://twitter.com/Lady_Atia/status/617367566525333504/photo/1

[Mr Mystery]

Those are nice! Double handed swordspear things FTW!

[ElectricPaladin]

Still no information on the fate of my lizards... :(

[40kGamer]

Still no information on the fate of my lizards... :(

Aren't they just going to keep rolling as the Seraphon?

[ElectricPaladin]

Aren't they just going to keep rolling as the Seraphon?

Maaaaybe? I hope so? But since we know that the old factions are going to get new fluff and new models, and warscrolls we've seen so far might just be for "goodbye and thanks for all the dice" games, there's no way of knowing what the Seraphon are going to actually be like. I mean, considering how different the old Lizardmen models are from the latest ones, I'm concerned about how useful my collection will be, how radical the change will be this time...

[Tzeentch's Dark Agent]

The Lizardmen are the Seraphon, that's their fate. Just get on with it.

Seraphon are hilarious in AoS, they can shred enemy armies. I saw one unit inflict 46 wounds on a 20 man Clanrat unit, suffice it to say, the Skaven died.

[Mr Mystery]

But it's cheating to use lawnmowers.

Unless you're a Dwarf.

[Kirsten]

I do like those sigmarites with bows, and the large swords.

[Erik Setzer]

Mexican Ork posted images on Facebook of the dice cups, template, and the price sheet (full of cringe-worthy text that reads like a marketing intern wrote it at the deadline after playing video games all week).

Stormcast infantry - $50 for 5, or $10 per model
Stormcast character - $33
Spiffy Dice cups - $40
Basic Gaming Template - $33
Expansion book - $74

Now, see, the marketing text makes it read like they're marketing this stuff to children. Or adults who like things being super-silly. But then they price the products at three to four times the price you could get similar products from other companies, acting like they're super-premium products that only serious collectors would want.

If you get the book, cup, and template, that's nearly $150. Would you really want to subject a template that must be made of pure gold and a cup that must be made with the finest leather to such rigorous abuses of gaming? Of course, they aren't made of those materials, but they're priced like they are.

And we already see that if someone doesn't get the starter kit and picks up the models to make an army of 20 Stormcast infantry and 2 heroes (quite small army, but maybe the level AoS is meant to be played?), that's going to set them back $266.

One of Warhammer's failings was that they priced it into obscurity. They're not helping AoS by coming out of the gates with a book priced just like the now-obsolete End Times books that couldn't even keep selling at that price for much larger books despite being basically collector items, and then piling a way overpriced dice cup and template on top of that. Heck, their own former template and counter set for Warhammer was, what, maybe $20? And it had a lot more to it!

They're acting like AoS is some kind of premium product line, but in places they seem to be marketing it to people who wouldn't have that kind of money. And if you're trying to build a new base of customers, why price things in such a way as to become even more niche?

Is AoS just an experiment, where they don't care if it fails or succeeds? Or did someone lose his head? Or are they just trolling, or openly mocking themselves?

I can't figure out any reason to explain this. "Greed" doesn't cover it, because "greed" doesn't mean stupid. And for a new game replacing one that failed because of pricing to come out swinging with the high priced "premium" everything, that's, well, pretty stupid.

I could let the figures slide a bit, because they're comparable to Warmachine's bigger models, but the rest is just insane and feels like no lessons were learned by Warhammer's collapse or the bunches of Thanquol and Archaon hardcovers sitting on shelves.

[Path Walker]

TL;DR

GW are offering premium entirely optional add ons to their free game

[40kGamer]

It's Q1 for GW and I'm sure they have two paths already mapped for the fiscal year. Path 1 if AoS does well and a second path if it doesn't. As for the prices, they are roughly what I expected so now it's up to the community at large to vote with their $.

[Deadlift]

TL;DR

GW are offering additional premium entirely optional add ons to their free game

I'm usually quite critical of GWs pricing policy, but I really do think GW have made a great effort to make this AoS affordable. Sure there are some "added extras" that seem entirely optional but are not crucial to the game.
I know some folks believe GW doesn't listen to its customers. But consider they are the only miniatures company that have actual face to face interaction with its customers at PoS. No one else does and I'm sure what's talked about in store does filter back to HQ. I have never felt this positive about a GW product for a long time. It's a fresh start, a new beginning that I support. You never know if it's a roaring success we may see some of this free stuff filter into 40k.

[Path Walker]

It's just Erik struggling to find something to whine about.

A dice shaker is a dice shaker, some people use them, mostdon't, a nice coloured leather one with detailing and 10 dice for £25 isn't a ridiculous price. The range template is a bit steep at £20, but again, it's entirely optional, it's a something they've never done before and it looks pretty cool! You can get them from 3rd parties made of acrylic for a few quid and they work just as well, or you can just use a tape measure. The book is, as far as we know right now, just fluff and the rules that are in the starter box, so far from essential for anyone.

I'm sure War Scrolls will come to 40K, heck, they're already there as Datasheets but yeah, I am sure they will be free eventually and online, they're getting a lot of kudos for that move and to be honest, books are not high margain items for GW, they'd prefer you spend your £30 on plastic to maximise profit!

[40kGamer]

Optional things are a great way for a company to make $ off completionists / superfans. I really prefer that to higher core model prices.

[Mr Mystery]

Reckon I'll pick up the book. I'm a fluff nut, so need it.

[Brakkart]

https://pbs.twimg.com/media/CJEW4teWwAA9t_3.png

One would assume it is this guy.

Nope it's not that guy, he's someone else it seems. Lord Celestant is this guy (pics courtesy of LadyAtia on Twitter):

1501015011

Also Dice Shakers which I have to admit do look rather nice:

15012

[Tzeentch's Dark Agent]

Happy to be wrong. Means that I have more models to buy for my Stormcasts. :D
Preordering him and a dice shaker am I lad?!?

[Cap'nSmurfs]

GW also sold funky add-on merchandise along with 40k 6th ed and Warhammer 8th edition. Was there this much wailing and gnashing of teeth then? Nobody's going to force you to buy it.

GW have seen enough custom dice, custom objective markers and other fripperies sell out to know that there's a market for plastic tat. Even those bloody "paint pot" mugs at Christmas sold like hotcakes.

[Tzeentch's Dark Agent]

However, free t shirts, wrist bands, and pins for people who buy the game. I love t shirts.

[Wildeybeast]

However, free t shirts, wrist bands, and pins for people who buy the game. I love t shirts.

Wait, what now? Free stuff? Where from?

[Cap'nSmurfs]

Gee-Dub stores, I think!

[Mr Mystery]

It's no good.

I'm going to have to do Sigmarines.

Been yonks since I did a Goodies army for Warhammer.

[Deadlift]

However, free t shirts, wrist bands, and pins for people who buy the game. I love t shirts.

Sounds good except for the t-shirts. They never fit.

[Cap'nSmurfs]

Mail 'em to me! I could do with more.

[Tzeentch's Dark Agent]

http://i.imgur.com/GR92dik.jpg

My Age of Sigmar shopping list! :D

- - - Updated - - -

I realise I should have written Stormcast Eternals, but I was pressed for time and I made a mistake.

[Tzeentch's Dark Agent]

The freebies

https://pbs.twimg.com/media/CJTPQhwVEAA_Z8m.jpg

[Erik Setzer]

GW also sold funky add-on merchandise along with 40k 6th ed and Warhammer 8th edition. Was there this much wailing and gnashing of teeth then? Nobody's going to force you to buy it.

GW have seen enough custom dice, custom objective markers and other fripperies sell out to know that there's a market for plastic tat. Even those bloody "paint pot" mugs at Christmas sold like hotcakes.

Well, let's see...

Limited Edition Dice: 10 large-size for $12, not horrible compared to Q-Workshop (though QW does better)
Former counter/etc. set: About $20, IIRC
40K Objective markers with 12 six-sided markers in a case: $16.50
Mug: $17, IIRC... Bit pricy, but not too far outside the normal range, and did have a useful tin.

This stuff just ramped it up to a crazy degree, charging 4-5 times what such things should cost. I'll be quite surprised if I ever see any of those things in person.

[Cap'nSmurfs]

I can't remember what the 8th edition range ruler set and things sold for.

[Cutter]

http://i.imgur.com/gr92dik.jpg

my age of sigmar shopping list! :d

- - - updated - - -

i realise i should have written thundercats eternals, but i was pressed for time and i made a mistake.

fify

[Erik Setzer]

I can't remember what the 8th edition range ruler set and things sold for.

Had to find a cached version on Google since it's gone now, but it was $16.50 retail, and had a lot more sculpted plastic painted gold than this $33 item does.

The old counter set had more to it, and was literally HALF the price of this new item.

That's not how you make your game "more accessible."

[Path Walker]

Had to find a cached version on Google since it's gone now, but it was $16.50 retail, and had a lot more sculpted plastic painted gold than this $33 item does.

The old counter set had more to it, and was literally HALF the price of this new item.

That's not how you make your game "more accessible."

This isn't plastic, its metal and its got a lether thong and magnetic clasp.
Again, its not needed, in the slightest bit. You get whippy sticks that do the job just as well in the box. This is for people who want to spend a bit of cash on a cool thing. I'm buying on beause I've not needed to buy anything else so far and I kind of want it and hey its only £20

[Tzeentch's Dark Agent]

fify

Hahaha

[Wildeybeast]

Can someone clarify for me how I get this free stuff? What do I need to buy, where from and when?

[Mr Mystery]

My local GW is giving the Tees as gaming prizes, and the badges for purchases.

[Kirsten]

GW are like the Oprah of badges at the moment. you get a badge! you get a badge! everybody gets a badge!

I got two marine ones in my latest order of some round bases.

[Path Walker]

Can someone clarify for me how I get this free stuff? What do I need to buy, where from and when?

GWs and some Trade Account stores got sent them, they give them out however they choose to

[Wildeybeast]

Going into the store? But's that's so much effort and requires free time. Maybe if I order some tat online they will send me free tat.

[Cap'nSmurfs]

They probably will!

[40kGamer]

Filthy Old Worlders on the AoS FB Group are already receiving their mail order copies of AoS... GW has absolutely no love for the colonies. :p

[grimmas]

Filthy Old Worlders on the AoS FB Group are already receiving their mail order copies of AoS... GW has absolutely no love for the colonies. :p

Sorry old boy but you did make your choice 250 years ago 😉

I've not got mine yet either though and I live in England (gods second favourite county to be precise)

[40kGamer]

Sorry old boy but you did make your choice 250 years ago 😉

I've not got mine yet either though and I live in England (gods second favourite county to be precise)

Aye! Looks like it's mostly Continentals getting early presents. :)

[Mr Mystery]

I shall write to Nigel Farage!

[Al Shut]

Do I undestand this right that the 74$ book is how Age of Sigmar is going to continue to evolve. Books with fluff and a handful of scenarios and warscrolls?

I wonder what pace they are planning for those

[Erik Setzer]

Do I undestand this right that the 74$ book is how Age of Sigmar is going to continue to evolve. Books with fluff and a handful of scenarios and warscrolls?

I wonder what pace they are planning for those

Looks like it. Sort of like how PP does things. It's not a bad way to keep a "living story" going and introduce new units and stuff, but if they're all $74, that won't work, especially if the rules are online free. I know the rules are supposed to be packaged with the models, but a lot of times people want to see the rules before making a purchase.

[Harbinger Rising]

^^ From the rumours I've read, it seems GW are going down the LOTR SBG/ War of the Ring route than Privateer.

By thatm I mean look at all the supplements that came out for Rings- Siege of Gondor, Shadow in the East, Ruin of Arnor, Fall of the Necromancer, Shadow & Flame, Legions of Middle Earth, and so on.

Each of these expansion source-books added new artworks and fluff to edges of Tolkien's world little explored by himself, and new blisters/ boxes of minis.

If AOS tries to emulate this template, it could be a big success- expansion books for Duardin, Aelfs, Skaven, and Vamps at a regular pace over the coming year(s).

[Erik Setzer]

I'd guess they'll start with the core armies, but eventually they'll want to expand, and it makes sense to take a PP-style route for the books doing the collection of new unit war scrolls. Heck, if they want to add something to an existing core army while releasing a book with another one, they can throw it in there, and explain it away with more of the growing story.

One of the claims a lot of people are making about WFB's failing is that the story was "stale" and didn't go anywhere. If that is true, then having a growing story would make more sense than just explaining all the stuff happening in various places at the same time, without moving the story forward even a little.

[Cap'nSmurfs]

I think it's the evolution of a two-tiered system. If you want to interact with the story and get scenarios and ideas like that, you can buy the books. If you just want to pick up models and play, then models come with their rules included and the rules of the game are free. Not a bad idea.

[Erik Setzer]

Yeah, but future books will need to be cheaper, or not that often. End Times showed that even with bigger books, in nice slip covers and all, people will just stop buying if the releases are too often with those prices. It'd be pushing it to do two of those a year at $74, any more than that will probably just cause people to skip on buying the books. (I mean in general. Some folks will, of course, still buy the books. Plenty of people skipped out on the end of the ET series, but I picked up all five, in hardback, so I know exceptions exist.)

[Cap'nSmurfs]

I wouldn't be surprised if this one was a little bigger (and more expensive) than normal, containing as it does some more basic setting information than others (probably) will. Glottkin and Khaine were both shorter and cheaper than Nagash, remember.

And yeah, I bought all the End Times books, albeit on iBooks so I saved a bit. ;)

[Mr Mystery]

I'm expecting Ltd Ed hardback, then constant availability in paperback.

I think I'll keep up with the hardbacks. Only issue is, I've pretty much run out of storage space in my tiny flat...

Shall just have to move house (no, really)

[Erik Setzer]

Well, if they do the hardback-then-softback thing, the price difference better be less like End Times and more like the army books. With the ET stuff, you were barely paying less for the paperbacks without a nice slip case. At the point you're already charging 50% more for a book with fewer pages than another popular company (whose books can also be gotten at half of their regular price, so 1/3 of what this book is), you should be nice with a paperback and not try to charge an arm and a leg. (Especially as it'd be hard for people to paint and play games with Citadel miniatures if they only have one arm.)

[Cutter]

Nice to see the Black Templars Emperor's Champion took the time to make an appearance in ZPG.

15033

:-)

[Asymmetrical Xeno]

Crossbows!

http://i196.photobucket.com/albums/aa207/embodiedscrew/Crossbows_zpsdho1gjpn.jpg

[Kirsten]

liking the archers and the crossbowmen

[Asymmetrical Xeno]

liking the archers and the crossbowmen

i've already seen people describe them as "Crossbolters", but I have absolutely no problem with that :D

[Wolfshade]

These releases are really looking pretty

[Mr Mystery]

Oooooh.

Ongoing Narrative eh?

[Erik Setzer]

Okay, so yeah, I gave Warzone's Capitol troops a bit too much flak back in the day (despite them being my favorite army and still having some of the models). Turns out even "the greatest miniatures company on the planet" (according to some experts on the Internet) can't do bulky armored guys holding a rifle-like missile weapon without it looking weird. Granted, the WoW-esque shoulder pads aren't helping the situation.

I know plenty will disagree with me, but I have to say... The more I see the Stormcast Eternals, the more I feel like they're a caricature. I get wanting to go so big and bold on models that Warmachine will hide its models in shame, but even the missile troops are heavily armored, the weapons are huge, and they're wearing those huge shoulder pads and silly halos. For elite units, a small part of the army, okay, I could get that. A whole army of those guys? Nah. (I'll stop there, lest I draw more ire from the "these are perfect!" crowd.)

[Cutter]

i've already seen people describe them as "Crossbolters", but I have absolutely no problem with that :D

It has a nice ring too it, and the guys wielding them would be...crossboltards...?