Putting down primary objectives?

[knighter]

So its a simple question, me and friend were wondering, from what we understand, you take turns putting down the primary objectives (following a few guidelines) but what if there are 3 primary objectives? Does the person with initiative get to pick the third one? That seems pretty good for them no?

[Wolfshade]

p121, the player who chose the table edge places the first, then alternate between the two players until all objectives are placed.