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View Full Version : Gamesday France: Robin Cruddace Speaks



Bigred
11-04-2012, 01:13 PM
via Faeit 212 and Commissar-Lord Brusilov (http://natfka.blogspot.com/2012/11/french-games-day-interview-with-robin.html#more)

On Games Workshop Product Development

- Robin mentioned that they want to avoid releasing models without a Codex/Army book. He explained that new models drive book sales and vice versa.

- It takes basically a year to write a new codex.

- Models come first, the models designers sit down and come up with new ideas for units and then the rules designers create rules and background for them.

- He seemed dubious regarding folding the Black Templars into the vanilla Space Marines Codex, arguing that while Imperial Fists and Crimson Fists are very close and are both adhering to the Codex Astartes, Black Templars diverge a lot. He neither confirmed nor denied that the Templars would be folded into the future iteration of the Space Marines Codex.

- They intend to try and get back to each army every four years (or so). He acknowledged some armies have fallen behind but mentioned that he has written army books or codices for armies that are yet to be released ;

- Sisters of Battle: he said that considering the age of the models it would be a very long process (Jes Goodwyn’s design sketches for the Heldrake, that a model designer had brought with him were dated of summer 2011 IIRC).

- Robin explained that if you look at the lifespan of an edition (he said roughly five years), if you remove the months dedicated to the new rulebook, the new starter box for each of their flagship games, the months where GW release supplements (like Blood in the Badlands or Planetstrike), surprise releases (like Space Hulk or Dreadfleet), it leaves basically 36 months out of 60 months (5 years remember) for new releases, and firstly codices and army books.

- On playtesting. Robin explained they have an inhouse team dedicated to that and they call upon renowned tournament players to assist.


On Games Workshop Marketing

- Why was only one Codex released this year? He explained that if they released more this year, their financial results would skyrocket abnormally and shareholders would expect sales to be as good, if not better next year. Basically, they withheld releases to smooth over the results year to year.

- GW's short release notice. Robin explained that they experimented with shortening the release notice, one step at a time, from six months, to three months, to a month, to a week. Every time GW did this, their sales increased (or so he said).

~Interesting bit there regarding playtesters... and the lifespan of an edition being 5 years. Have at it folks.

Wildeybeast
11-06-2012, 02:07 AM
So by maths that leaves 18 months for each of the core systems, but that will probably be more like 14-16 when you factor in LotR/Hobbit releases. Given there are currently 15 Warhammer armies and 16 40K ones, that explains why some armies don't get an update every edition. That and they sometimes have no idea how to update armies for a current rule set.

Wolfshade
11-06-2012, 02:37 AM
I found it interesting that they have codecii already written in advance with the model line up and then will withold that release to manage shareholders expectations. I can totally see why they do this, and with the shortening release notice it can make a codex a splash release. Though frustrating for the gamer.

Wildeybeast
11-06-2012, 03:06 AM
I'm impressed that they have all that stuff ready to go and have largely managed to keep it up under wraps.

eldargal
11-06-2012, 04:19 AM
It's actually rather amusing because certain forums that shall remain nameless but are renowned for their whinging (*cough*Warseer and Dakkadakka*uncough* are always full of people whining about how GWs secrecy is stupid and is costing them sales. Yet the reverse seems to be the case. Another reason why I think GW would do well to continue keeping the community at arms length to be frank.

Wolfshade
11-06-2012, 04:30 AM
Yes I think it is a case of if I know X is coming out then I am not going to spend money until it does, whereas when Y drops and it is unsighted it has the Wow factor, certainly a lot of the plastic kits are wow and so you spend money on it then when X does drop well that has it's wow factor and as it is something that you did want you spend extra money.

Psychosplodge
11-06-2012, 04:32 AM
What happened to the GW forums?

eldargal
11-06-2012, 04:34 AM
Closed after being buried under a wave of filth and whine.

Psychosplodge
11-06-2012, 04:49 AM
Closed after being buried under a wave of filth and whine.

lovely.

Wolfshade
11-06-2012, 05:08 AM
Some people would pay good money for that....